# AEO (Answer Engine Optimization)

> AEO optimizes content to be directly answerable: clear questions, concise answers, and FAQ schema that answer engines can lift.

AEO overlaps with GEO and focuses on answer-level structure: question headings, short direct answers, FAQPage JSON-LD, and unambiguous facts. On Shopify, AEO usually means product FAQs, policy answers and comparison answers that AI can quote without guessing.