# GEO (Generative Engine Optimization)

> GEO is the practice of making a store or page readable, trustworthy and citable by AI answer engines such as ChatGPT, Gemini, Claude and Perplexity.

GEO is not a single tag or file; it is a set of signals: clean machine-readable content, consistent structured data, verifiable facts and policies, crawlable endpoints (llms.txt, agents.md, raw-md), and freshness. Traditional SEO optimizes for ranking links; GEO optimizes for being quoted, cited and recommended inside generated answers.